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UNC Clean Tech Speaker

Brad Luyster

Brad Luyster
Director of Business Development


Brad Luyster is the Director of Business Development at IPERC. He has spent the majority of his 30 years in the power and energy industry in various roles from selling electrical products to managing large business units at companies like Siemens and ABB. In particular, he joined Siemens as a salesperson in NE Ohio and was promptly promoted to Business Development Manager for their MV products, then promoted to a role as Business Unit Manager leading their MV Outdoor and OEM Products businesses. Brad was recruited to join ABB, as their VP of Smart Grid and Microgrids Business, where he developed their Smart Grid Center of Excellence and Microgrid Regional Execution Center for North America. His background gives him a unique view of Smart Grid solutions and Microgrid technologies which allow him to see the potential these diverse systems bring to our industry, utilities, and surrounding communities. He has a BS in Marketing from the University of Akron and an MBA from Ashland University.