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UNC Clean Tech Speaker

Brad Ives

Brad Ives
Credo ESG Solutions Inc.


Brad Ives is Chief Executive Officer of Credo ESG Solutions Inc., a company he co-founded that provides tech-enabled management, benchmarking and reporting services on environmental, social and governance (ESG) matters for private equity firms and privately held companies.  He previously was Chief Policy Officer at Strata Solar and served as Director of North Carolina’s Task Force for Emergency Repurposing of Manufacturing in response to the COVID-19 Pandemic.  From 2015 to 2019, Mr. Ives was the Chief Sustainability Officer and Associate Vice Chancellor at the University of North Carolina at Chapel Hill (UNC).  At UNC, he teamed with Google, Apple, and Walmart to improve state renewable energy policy while leading operational innovations including the Three Zeros Environmental Initiative.

His deep concerns about climate change have shaped Mr. Ives’ career.  As the founder of Illumination Renewables, he partnered with Siemens to develop an award-winning landfill gas project at ExxonMobil’s Baton Rouge Polyolefins Plant, one of Exxon’s earliest large purchases of renewable energy.  Mr. Ives later was recruited to be CEO of Integro Earth Fuels and consulted in energy storage and solar power prior to becoming North Carolina’s Assistant Secretary for Natural Resources.  In that role, he drove new policy resulting in the state’s first wind farm while also directing the State Parks, Museum of Natural Sciences, Marine Fisheries, Aquariums and Zoo.

Mr. Ives began his career as a structured finance lawyer on Wall Street.  At age 30, he was recruited to be the founding Head of Structured Finance at Kennedy Covington in Charlotte.  Under his leadership, that group closed over $200 billion in transactions and achieved a top ten national ranking from The American Lawyer.  He later joined First Union Institutional Debt Management (IDM) as a Managing Director and led IDM’s integration into MassMutual’s Babson Capital division.  Mr. Ives spent four years in London managing Babson’s acquisition of Duke Street Debt Capital Management and heading European Sales.  While at Babson, Mr. Ives was involved in the acquisition of Barings from ING and earned the Chartered Alternative Investment Analyst designation.

Mr. Ives has served on numerous industry, educational and non-profit boards where he has provided leadership on ESG issues.  He holds the Sustainability and Climate Risk Certificate from the Global Association of Risk Professionals, is a GRI Certified Sustainability Professional, and is the recipient of the North Carolina Sustainable Energy Association’s Individual Energy Leader Award.  He currently serves on the Durham City Advisory Board for M&F Bank (America’s second-oldest minority-owned bank) and the Board of the Clemson University Institute for Parks.  Mr. Ives received his Bachelor of Arts and Law degrees from the University of North Carolina where he was a Morehead-Cain Scholar.